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Free video LK21 Streaming Movie service Tubi has launched today in the UK - offering Brits an alternative to giants like Netflix and Disney+.
Tubi, owned by US media giant fox, doesn't require any payment and instead shows adverts during and after content.
But early users are being left disappointed by the selection of TV and films available - described as 'so bad' and nothing like the US version.
On social media site X, one user called UK Tubi 'like the discount DVD section' of a rental store, while another said it is just 'not ready yet'.
Tubi launches in the UK with 20,000 movies and TV episodes available - although this is far less than the 240,000 movies and TV episodes available in the US.
Tubi is completely free, but users have to endure adverts during and after their favourite content, much like rivals Netflix and Amazon Prime Video
One user said UK Tubi was like walking into the discount DVD section at a rubbish rental store, while the US version is 'a thrill'
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Tubi UK includes classic TV shows like Twilight and Fresh Meat as well as classic blockbusters such as Kill Bill, Billy Elliot and Casino.
There's also an extensive selection of cooking shows by British cooks Mary Berry and Paul Hollywood - stars of 'The Great British Bake Off'.
But there are many little-known, low-budget selections that have left British streaming fans bemused.
One user said they searched for hits like 'Babylon 5' and 'NYPD Blue' before being presented with bizarre equivalents - 'Babylon', a 2023 documentary, and 'Blue', a 2019 foreign film, respectively.
Another user called the US version of Tubi a 'thrill' thanks to its extensive catalogue, but this doesn't seem to have transferred over to the UK.
He called it: 'like the discount DVD section of the worst bodega in town.'
Early users are being left disappointed by the selection of TV and films available - described as 'so bad' and nothing like the US version
Another user made fun of Tubi's seemingly random focus on British cooks Mary Berry and Paul Hollywood - stars of 'The Great British Bake Off'
Both volumes of the Quentin Tarantino classic Kill Bill starring Uma Thurman are available on Tubi UK
Cult Channel 4 sitcom Fresh Meat is among the wide selection of comedy on Tubi