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They will establish your content strategy and determine the method of creating it.<br><br>For example, if you want to increase sales, you could decide to produce protected content such as market research reports, product demos and eBooks. This is a great method to build trust with potential customers and eventually convert them into paying customers.<br><br>It is crucial to be aware of the business challenges and pain points of your audience when developing your content. You can achieve this by conducting keyword analysis and comparing it with the challenges your customers face. This will allow you create relevant content that ranks top in search results.<br><br>Another great method to promote your content is to do guest posting on publications or blogs in the industry. This will not only boost your ranking on search engines, but will also help you establish trust with your readers. 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