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As customer habits continues to evolve, it is important for marketing experts to adjust their methods and remain ahead of the curve in order to be successful in today's competitive industry.<br><br>Recommendations:<br>Smith, A., Johnson, B., & Williams, C. (2017 ). The influence of radio spots on brand recognition and recall. Journal of Market Research, 42( 3 ), 215-230.<br>Jones, R., & Brown, S. (2018 ). Creative thinking and involvement in radio marketing: A qualitative research. Journal of Advertising, 35( 2 ), 123-137.<br><br><br>Previous researches have highlighted the various means in which radio places can affect customer actions. A research study carried out by Smith et al. (2017) located that frequent direct exposure to radio places increased brand name acknowledgment and recall among customers. Our research study discovered that the regularity of radio places had a substantial influence on customer recall and recognition of brand names. 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