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A quality SEO tool will simplify this process as possible, especially for non-technical marketing professionals.<br><br>A reliable SEO tool can also help you to find and prioritize keywords that have a high probability of ranking well. It should also give you specific information regarding the competition, including what is the current ranking of competitors for the keyword. This will help you decide the amount of effort you'll have to put into improve your rankings.<br><br>On-page optimization is also about ensuring that the content is simple to read and provides an excellent experience for the users. This involves ensuring that the keywords you're aiming for are listed in the title tag as well as the description and other tags. 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They are also simple to use and come with the opportunity to trial them for free so that you can try them out before making an investment.<br><br>Mangools is another top option for SEO software. It has five tools all in one place: KWFinder, SERPChecker RankWatcher LinkMiner SiteProfiler. The KWFinder tool is particularly useful for finding low-competition, high-volume keywords. The SERPChecker tool lets you determine how an opponent ranks for certain keywords and how trustworthy their links are. It will also compare your site to a competitor's so you can determine how their link profile looks like.<br><br>An additional feature that some SEO tools offer is the ability to create schema markup codes for your website. This code will help search engines comprehend your content and display it in rich short snippets. Rich snippets typically have a higher click-through rate than normal results. 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